With 40 years of experience in the varnish and paint market in Romania, Policolor is at the moment the largest Romanian manufacturer in the field. Between 1965 and 1990, the Varnish and Paint Enterprise Bucharest – as it was initially called - was one of the most important suppliers of the national vehicles, furniture and electronics industries.
Beginning with 1990, the year when the Varnish and Paint Enterprise was transformed into a joint stock company under the name of Policolor S. A., the company has gradually diversified its product portfolio targeting the industrial segment as well as the household consumers one. The Policolor brands gained fame on different market segments due to their quality and especially to complex marketing strategies.
1999 - 2001 brought a visible change in the way of approaching the customers. Policolor gradually changed its relationship with the customers and partners, reorganized the distribution system, launched new products for the emerging markets, invested in marketing, in the modernization of the storage activities and in environmental protection. New products have been launched from 1999 on, to broaden the range of products intended both for the household consumers and for the construction industry: SPOR paint, SPOR varnish coming in 16 colors, Villa Prima and Villa Ultra, DECO enamel for wood, metal and masonry coming in 10 colors, colored BADULAC - satin varnish for interior wood protection, coming in three colours, IRIS - the tinting system for water based paints and enamels, available in over 700 shades, DECO - adhesive for constructions, DECO - structured paint for interior surfaces, Deco - decorative plasters, PLUS - anticorrosive mastic, PLAST - special primer as well as new colours for BADULAC, VILLA ULTRA and VILLA SUPRA.
SILVERPOL, DURALCHID and EMAUR, painting systems for vehicles are leaders in the auto refinishing coatings market. Policolor's industrial coatings have various applicability areas: products for anticorrosive protection in high humidity environments, products for anticorrosive protection in aggressive chemical environments, products for protection in high temperatures, products for electrical insulation, refinishing products with "hammering" effect, refinishing products with relief structured aspect, coating products for metallic packages, special use resins, products for concrete floors, road marking products and fireproof systems.
Gama de produse KLAR Professional se adreseaza direct vopsitorilor auto profesionisti (service-uri) punand la dispozitia acestora toate instrumentele necesare pentru executarea unei reparatii de cea mai buna calitate.
In ceea ce priveste produsele Policolor destinate acoperirilor industriale acestea au cele mai diverse aplicabilitati: produse destinate protectiei anticorozive in medii cu umiditate ridicata, produse de protectie anticoroziva in medii chimice agresive, produse de protectie la temperaturi ridicate, produse electroizolante, produse pentru finisare "cu efect lovitura de ciocan", produse de finisare cu aspect structurat in relief, produse de acoperire pentru ambalaje metalice, rasini cu utilizari speciale, produse pentru pardoseli din beton, produse de marcare rutiera si sisteme ignifuge (antifoc).
Pentru anul in curs Policolor si-a propus o crestere a cotei de piata in conditiile in care strategia de marketing se concentreaza pe lansarea de produse noi, modernizarea sistemului de distributie, dezvoltarea sistemului de nuantare IRIS si sprijinirea exporturilor. Compania Policolor a fost privatizata in 1997 si are un capital social de peste 71 de miliarde lei.
With 40 years of experience in the varnish and paint market in Romania, Policolor is at the moment the largest Romanian manufacturer in the field. Between 1965 and 1990, the Varnish and Paint Enterprise Bucharest – as it was initially called - was one of the most important suppliers of the national vehicles, furniture and electronics industries.
Beginning with 1990, the year when the Varnish and Paint Enterprise was transformed into a joint stock company under the name of Policolor S. A., the company has gradually diversified its product portfolio targeting the industrial segment as well as the household consumers one. The Policolor brands gained fame on different market segments due to their quality and especially to complex marketing strategies.
1999 - 2001 brought a visible change in the way of approaching the customers. Policolor gradually changed its relationship with the customers and partners, reorganized the distribution system, launched new products for the emerging markets, invested in marketing, in the modernization of the storage activities and in environmental protection. New products have been launched from 1999 on, to broaden the range of products intended both for the household consumers and for the construction industry: SPOR paint, SPOR varnish coming in 16 colors, Villa Prima and Villa Ultra, DECO enamel for wood, metal and masonry coming in 10 colors, colored BADULAC - satin varnish for interior wood protection, coming in three colours, IRIS - the tinting system for water based paints and enamels, available in over 700 shades, DECO - adhesive for constructions, DECO - structured paint for interior surfaces, Deco - decorative plasters, PLUS - anticorrosive mastic, PLAST - special primer as well as new colours for BADULAC, VILLA ULTRA and VILLA SUPRA. 
SILVERPOL, DURALCHID and EMAUR, painting systems for vehicles are leaders in the auto refinishing coatings market. Policolor's industrial coatings have various applicability areas: products for anticorrosive protection in high humidity environments, products for anticorrosive protection in aggressive chemical environments, products for protection in high temperatures, products for electrical insulation, refinishing products with "hammering" effect, refinishing products with relief structured aspect, coating products for metallic packages, special use resins, products for concrete floors, road marking products and fireproof systems.
Gama de produse KLAR Professional se adreseaza direct vopsitorilor auto profesionisti (service-uri) punand la dispozitia acestora toate instrumentele necesare pentru executarea unei reparatii de cea mai buna calitate.
In ceea ce priveste produsele Policolor destinate acoperirilor industriale acestea au cele mai diverse aplicabilitati: produse destinate protectiei anticorozive in medii cu umiditate ridicata, produse de protectie anticoroziva in medii chimice agresive, produse de protectie la temperaturi ridicate, produse electroizolante, produse pentru finisare "cu efect lovitura de ciocan", produse de finisare cu aspect structurat in relief, produse de acoperire pentru ambalaje metalice, rasini cu utilizari speciale, produse pentru pardoseli din beton, produse de marcare rutiera si sisteme ignifuge (antifoc).
Pentru anul in curs Policolor si-a propus o crestere a cotei de piata in conditiile in care strategia de marketing se concentreaza pe lansarea de produse noi, modernizarea sistemului de distributie, dezvoltarea sistemului de nuantare IRIS si sprijinirea exporturilor.