With more that 40 years of experience, Policolor is at the moment the leading varnish, paint and resins manufacturer in Romania. The main segments of the coatings market covered by Policolor are the decorative paints, auto refinishing products, auto OEM as well as industrial and wood coatings.

In August 1998, Policolor purchased 51% of the shares of Orgachim, the leading producer of coatings, resins and Phthalic Anhydride in Bulgaria. Orgachim JSC was established in 1901 and now has a dominant position on the coatings market in Bulgaria. Phthalic Anhydride is exported mainly to European countries, especially in Turkey and Greece.

Starting 1998, a visible change in the Group marketing and sales strategy occurred with an increased emphasis on the development and support of the local brands and a greater attention to the key areas of merchandising and distribution.

At the operational level, the Group activity is mainly focused on increasing the efficiency of the production and the product quality while reducing costs by limiting the investments in new technical equipment.

The strategy of the Group is to reach the leading position on the coatings and resins market in the South-Eastern Europe by becoming ever stronger at local level and by pursuing export opportunities to the Middle East and Russia.

For additional information, please access www.orgachim.bg and www.policolor.ro